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Coevera executive says artificial intelligence should support sellers without replacing human customer relationships

Essential brief

Coevera's John Golden says AI must prepare B2B sellers for meetings, not replace human relationships. Managers must fix poor CRM data before deploying automation.

Key topics

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Key facts

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Highlights

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Why it matters

Coevera's John Golden says AI must prepare B2B sellers for meetings, not replace human relationships. Managers must fix poor CRM data before deploying automation.

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