Tech Beetle briefing CA AI

Fido back-to-school deals: save on Pixel, Galaxy, and more

Essential brief

Fido, a Rogers sub-brand, has launched its back-to-school promotion featuring discounts on a variety of mobile devices, including Pixel and Galaxy models. While there are no significant discounts o

Key topics

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Key facts

Fido offers discounts on popular smartphones like Pixel and Galaxy for students.

No major discounts on mobile plans, only the standard $5 autopay discount.

Device purchases include 24-month financing at 0% APR, with taxes extra.

A shared phone plan with two lines and 60GB each is available for $95 per month.

Highlights

Fido is a Rogers sub-brand targeting students with back-to-school device discounts.

Promotions focus on device deals rather than mobile plan discounts.

Financing options allow 24 months at 0% APR for device purchases.

Shared phone plan offers two lines with 60GB data each for $95 monthly.

No significant mobile plan discounts beyond the autopay incentive.

Why it matters

Fido's back-to-school deals highlight a shift in promotional focus from mobile plans to device affordability, reflecting changing consumer priorities among students. Offering 0% APR financing on popular smartphones makes it easier for students to access newer technology without upfront costs. This approach may influence how other carriers structure their student promotions in the future.

Fido, a subsidiary of Rogers, has introduced its back-to-school deals focusing primarily on discounts for mobile devices rather than service plans. Students can access reduced prices on a wide range of smartphones, including popular models like the Google Pixel and Samsung Galaxy. Unlike previous years, the promotion does not include major discounts on mobile plans, offering only the usual $5 monthly discount for customers enrolled in autopay.

The device deals come with financing options that allow customers to pay over 24 months with 0% annual percentage rate (APR), though taxes are additional. This financing structure aims to make higher-end smartphones more accessible to students preparing for the upcoming academic year.

In addition to individual device discounts, Fido offers a "Student Approved" shared phone plan that includes two lines with 60GB of data each for $95 per month. This plan breaks down to $50 for one 60GB line and $45 for the other, providing a cost-effective option for students sharing a plan.

These promotions reflect Fido's strategy to attract student customers by focusing on device affordability rather than plan pricing. Interested customers can explore the full range of mobile deals on Fido's website.

MobileSyrup notes that purchases made through their links may earn commissions, which support their journalism. However, these affiliate links do not influence editorial content.

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