India Emerges as Global Leader in Generative AI Adoption for Shopping Decisions

Generative artificial intelligence (GenAI) is rapidly transforming consumer behavior worldwide, particularly in the realm of shopping. According to a recent report by Boston Consulting Group (BCG), India has taken a leading role in this global shift, with nearly two-thirds of Indian consumers using GenAI tools to research products and brands before making purchasing decisions. This trend highlights how AI is becoming an integral part of everyday shopping experiences, extending well beyond luxury or big-ticket items to include routine purchases such as groceries.

The BCG report reveals that shopping has become the third most common use case for GenAI globally. This marks a significant evolution in how consumers interact with technology, as AI-powered recommendations and insights are increasingly trusted to guide buying choices. Between February and November 2025 alone, the use of GenAI for shopping-related activities surged by 35%, underscoring a growing consumer confidence in AI-driven tools. This rise is indicative of a broader acceptance of AI as a reliable assistant in navigating the vast and often overwhelming marketplace.

India's leadership in GenAI adoption for shopping is particularly noteworthy given the country's diverse and rapidly expanding consumer base. The widespread availability of affordable smartphones and improved internet connectivity have empowered millions of Indian shoppers to access AI-powered platforms. These tools help users compare prices, read reviews, and discover new products tailored to their preferences. The integration of GenAI into e-commerce and retail ecosystems in India is enabling a more personalized and efficient shopping experience, which benefits both consumers and businesses.

The implications of this trend are significant for retailers and marketers worldwide. As consumers increasingly rely on AI to inform their purchases, companies must adapt by incorporating GenAI technologies into their digital strategies. This includes leveraging AI for personalized marketing, inventory management, and customer service enhancements. Moreover, the data generated through AI interactions can provide valuable insights into consumer behavior, enabling more targeted and effective campaigns.

However, the rise of GenAI in shopping also raises important considerations around privacy, data security, and algorithmic transparency. Ensuring that AI tools operate ethically and protect user information will be crucial to maintaining consumer trust. Additionally, as AI recommendations influence buying decisions, it is essential to address potential biases in algorithms to promote fairness and inclusivity.

In summary, India's emergence as a global leader in GenAI adoption for shopping reflects a broader transformation in consumer habits driven by technological innovation. The rapid growth in AI-assisted shopping demonstrates the potential for GenAI to enhance everyday decision-making, offering convenience, personalization, and improved access to information. As this trend continues, stakeholders across the retail and technology sectors must collaborate to harness the benefits of AI while addressing its challenges responsibly.