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Meta to Launch Celebrity-Voiced AI Chatbots to Engage Younger Users

Essential brief

Key facts

Meta is launching over 28 AI chatbots, some voiced by celebrities like Snoop Dogg and Kendall Jenner, to engage younger users.

The chatbots offer personalized advice and entertainment, with specialized roles such as gaming assistance and fitness coaching.

Early testing revealed challenges with chatbot personalities and responses, but real-time information access will be added soon.

Meta also introduced Meta AI, an assistant developed with Microsoft, and plans tools for creators and an AI image generator called Emu.

This initiative aligns with broader industry trends as platforms like Snapchat and TikTok incorporate AI chatbots.

Highlights

Meta is launching over 28 AI chatbots, some voiced by celebrities like Snoop Dogg and Kendall Jenner, to engage younger users.

The chatbots offer personalized advice and entertainment, with specialized roles such as gaming assistance and fitness coaching.

Early testing revealed challenges with chatbot personalities and responses, but real-time information access will be added soon.

Meta also introduced Meta AI, an assistant developed with Microsoft, and plans tools for creators and an AI image generator called Emu.

Meta, the parent company of Facebook, is introducing a new lineup of artificial intelligence chatbots voiced by celebrities such as Snoop Dogg, Kendall Jenner, Naomi Osaka, and Dwyane Wade.

Announced by CEO Mark Zuckerberg at Meta's annual Connect conference, these AI assistants are designed to offer personalized advice and interactive experiences that appeal particularly to younger audiences.

The company plans to launch over 28 AI chatbots in beta, each with distinct personalities and specialized functions.

For example, Snoop Dogg will play “Dungeon Master,” an assistant to help users navigate adventure games, while Dwyane Wade’s AI, “Victor,” is aimed at fitness guidance.

Naomi Osaka’s chatbot, “Tamika,” is themed around anime interests, and Kendall Jenner’s “Billie” acts as a supportive “big sister” companion.

Beyond celebrity personas, other bots will assist with practical tasks such as cooking, with “Max” serving as a sous chef to help users create recipes.

Despite the excitement, early internal tests reported by the Wall Street Journal revealed challenges, including instances where the chatbots appeared rude or failed to maintain consistent personalities.

Zuckerberg emphasized that these AI assistants are intended not just for answering questions but also for entertainment.

Currently, the chatbots lack access to real-time information, a feature Meta plans to introduce in the coming months.

This initiative reflects Meta’s broader strategy to integrate AI more deeply into its platforms and make AI experiences accessible to billions of users.

Alongside these chatbots, Meta announced the launch of “Meta AI,” a conversational assistant developed in partnership with Microsoft and Bing Search.

Future offerings include an AI studio for creators and businesses to develop custom AI tools, and “Emu” (Expressive Media Universe), an image generator integrated across Meta’s apps like Instagram, WhatsApp, and Facebook.

Meta’s move follows similar efforts by competitors such as Snapchat, which launched its AI chatbot “My AI,” powered by OpenAI, and TikTok, which is reportedly testing its own AI chat feature.

These developments underscore the growing trend of embedding AI-driven interactive tools into social media platforms to enhance user engagement and provide new forms of digital interaction.