Tech Beetle briefing US AI

Midjourney bought the astrology app Co-Star

Essential brief

Midjourney, known for its AI image generation capabilities, has expanded into astrology by acquiring the personalized horoscope app Co-Star. The app provides daily horoscopes and personalized astro

Key topics

midjourney bought astrology app co-star Midjourney AI Co-Star. Co-Star AI-generated Thursday

Key facts

Midjourney has acquired Co-Star, a popular personalized astrology app.

Co-Star provides daily horoscopes and customized astrological insights.

The acquisition marks Midjourney's expansion into AI-driven lifestyle applications.

This move reflects a trend of AI companies diversifying beyond traditional domains.

Highlights

Midjourney is known for AI image generation and medical scan technologies.

Co-Star is a free app offering personalized daily horoscopes.

The acquisition was announced on July 24, 2026, and reported by Bloomberg.

No details on acquisition terms or future plans have been released.

Why it matters

Midjourney's acquisition of Co-Star highlights the growing intersection between AI technology and personalized lifestyle services like astrology. This expansion demonstrates how AI companies are diversifying their offerings to reach broader audiences and explore new markets. The integration of AI with astrology could lead to more advanced and personalized user experiences in this space.

Midjourney, an AI startup recognized for its advancements in image generation, has announced the acquisition of Co-Star, a personalized astrology app. Co-Star offers users daily horoscopes and customized astrological readings based on their birth data. The app is free to use and has gained popularity for its detailed and personalized approach to astrology.

This move represents Midjourney's expansion beyond its traditional focus on AI-generated images, such as cat images and medical scans, into the field of astrology. The acquisition was confirmed on Thursday and was initially reported by Bloomberg.

Co-Star's integration into Midjourney's portfolio suggests a strategic effort to combine AI technology with personalized lifestyle applications. The app's existing user base and data could provide new opportunities for Midjourney to develop innovative AI-driven astrology services.

The acquisition aligns with a broader trend of AI companies exploring diverse applications beyond their original domains. By entering the astrology market, Midjourney is positioning itself to leverage AI in delivering personalized content in new areas.

Details about the terms of the acquisition or future plans for Co-Star under Midjourney's ownership have not been disclosed. However, the move indicates Midjourney's interest in expanding its AI capabilities into consumer-focused applications.

Key topics in this update include midjourney bought, astrology app co-star, and Midjourney.