Tech Beetle briefing CA AI

Rogers is raising the price of Sportsnet+ again

Essential brief

Rogers is increasing the prices of all Sportsnet+ subscription plans effective September 22, 2026. The price hike affects monthly and annual plans, including bundled options, reflecting the company

Key topics

rogers raising price sportsnet again Sportsnet September 22 Canada Maple Leaf Sports

Key facts

Rogers is raising prices for all Sportsnet+ plans starting September 22, 2026.

Standard monthly plan increases from $29.99 to $34.99; Premium monthly plan rises from $42.99 to $44.99.

Annual plans and bundled subscriptions with CityTV+ are also affected by the price hike.

The increase follows Rogers’ $4.35 billion acquisition of Maple Leaf Sports and Entertainment, expanding its sports content portfolio.

Highlights

Price increase applies to all Sportsnet+ plans including monthly, annual, and bundles.

Standard monthly plan rises to $34.99; Premium monthly plan to $44.99 starting September 22, 2026.

Annual Premium plan fee adjusted to $344.99 plus taxes.

Rogers acquired full ownership of MLSE, including major Canadian sports teams.

Price changes announced via email and discussed on Reddit communities.

Why it matters

The price increase for Sportsnet+ reflects broader trends in the sports streaming industry, where companies are investing heavily in exclusive content and sports franchises to attract and retain subscribers. Rogers' acquisition of MLSE and subsequent price adjustments demonstrate the financial pressures and strategic shifts involved in delivering premium sports content. This impacts Canadian sports fans who rely on streaming services for live game access and may influence subscription decisions moving forward.

Rogers Communications has announced another price increase for its Sportsnet+ streaming service, effective September 22, 2026. Subscribers received emails detailing the adjustments, which affect all available plans including monthly, annual, and bundled options. The Standard monthly plan will rise from $29.99 to $34.99, while the annual Standard plan will increase from $249.99 to $269.99. The Premium monthly plan will go up from $42.99 to $44.99, with the annual Premium plan increasing from $324.99 to $344.99. Additionally, the Sportsnet+ Standard and CityTV+ bundle will see a price increase from $31.99 to $36.99 per month.

These changes were first noted on various Reddit communities such as r/torontoraptors and r/Rogers, where subscribers shared the email notifications. The price adjustments are part of Rogers' efforts to support ongoing investments in live sports streaming and premium content.

The timing of the price increase follows Rogers' recent $4.35 billion acquisition of the remaining stake in Maple Leaf Sports and Entertainment (MLSE). This acquisition grants Rogers ownership of major Canadian sports teams including the NHL's Toronto Maple Leafs, NBA's Toronto Raptors, MLS's Toronto FC, AHL's Toronto Marlies, and CFL's Toronto Argonauts.

In parallel with the price hikes, Rogers has also reduced its customer service workforce and closed several radio stations, indicating a shift in company strategy. Subscribers should expect the new pricing to be reflected in their first bill on or after September 22, 2026.

The Sportsnet+ price increase highlights the ongoing challenges in balancing content acquisition costs with subscription affordability in the competitive sports streaming market. Rogers continues to position Sportsnet+ as a premium destination for live sports content in Canada.

Key topics in this update include rogers, raising, and price.