Samsung Electronics to Prioritize Manufacturing Automation in Robotics, Says CEO Roh Tae-Moon

At the 2026 Consumer Electronics Show (CES) in Las Vegas, Samsung Electronics CEO Roh Tae-moon outlined the company’s strategic approach to its robotics business. Roh emphasized that Samsung will initially concentrate its robotics efforts on automating manufacturing operations. This focus reflects a phased strategy, where manufacturing automation serves as the foundation before the company expands its robotics applications into commercial and consumer markets. By starting with manufacturing, Samsung aims to leverage robotics to enhance efficiency, precision, and productivity within its own production processes.

Roh also highlighted that robotics will be a critical area for Samsung’s future mergers and acquisitions (M&A). Alongside robotics, the company plans to pursue M&A opportunities in heating, ventilation, and air conditioning (HVAC), automotive parts, and medical technology sectors. This diversified approach is part of Samsung’s broader ambition to accelerate innovation driven by artificial intelligence (AI) across its product lines and business units.

The emphasis on AI-led innovation indicates Samsung’s intent to integrate advanced technologies deeply into its robotics and other business areas. By combining AI with robotics, Samsung can develop smarter, more adaptive automation solutions that can transform manufacturing workflows and potentially revolutionize other industries as the robotics business expands. This strategic direction aligns with global trends where AI and robotics are increasingly intertwined to boost operational capabilities.

Samsung’s decision to prioritize manufacturing automation in robotics also reflects the growing importance of automation in global supply chains. As industries face challenges such as labor shortages and demand for higher quality and faster production, robotics offers a viable solution to maintain competitiveness. Samsung’s expertise in electronics manufacturing positions it well to innovate in this space and set new standards for automated production.

Looking ahead, Samsung’s phased approach suggests a long-term vision where robotics will become a significant pillar of its technology portfolio. After establishing a strong foothold in manufacturing automation, the company plans to extend its robotics solutions to commercial applications, such as logistics and service robots, and eventually to consumer markets. This gradual expansion allows Samsung to refine its technologies and business models before tackling the complexities of broader market segments.

In summary, Samsung Electronics under CEO Roh Tae-moon is strategically investing in robotics with an initial focus on manufacturing automation, supported by AI integration and targeted M&A activities. This approach aims to strengthen Samsung’s manufacturing capabilities while laying the groundwork for future growth in commercial and consumer robotics markets.