Why Is Quick Commerce Here to Stay? Shiprocket CEO Explains Shrinking Delivery Timelines At IEC 2025

Essential brief

Key facts

Technology is central to improving logistics and customer experience in India's e-commerce sector.

Quick commerce relies on advanced supply chain optimization and real-time tracking to shrink delivery times.

Faster delivery timelines create competitive advantages for sellers and e-commerce platforms.

Data analytics and automation are key to managing inventory and anticipating demand in quick commerce.

Consumer demand for convenience ensures quick commerce will remain a lasting trend.

Highlights

Technology is central to improving logistics and customer experience in India's e-commerce sector.

Quick commerce relies on advanced supply chain optimization and real-time tracking to shrink delivery times.

Faster delivery timelines create competitive advantages for sellers and e-commerce platforms.

Data analytics and automation are key to managing inventory and anticipating demand in quick commerce.

At the India E-commerce Conference (IEC) 2025, Akshay Ghulati, Co-Founder and CEO of Shiprocket, highlighted the critical role technology plays in transforming logistics and improving customer experience within India's rapidly evolving e-commerce sector.

Ghulati described logistics as a challenging industry, particularly for tech companies that act as intermediaries between sellers and customers.

He noted that many factors can disrupt the delivery process, making it essential to focus on the end customer's experience.

The rise of quick commerce, which promises delivery within hours or even minutes, is driven by technological advancements that optimize supply chain operations, real-time tracking, and efficient last-mile delivery solutions.

Shiprocket leverages these technologies to reduce delivery timelines, ensuring faster and more reliable service.

Ghulati emphasized that shrinking delivery windows not only satisfy customer expectations but also create competitive advantages for e-commerce platforms and sellers.

He further explained that integrating data analytics and automation helps anticipate demand patterns and streamline inventory management, which are vital for sustaining quick commerce models.

Despite the complexities and risks involved, the increasing consumer demand for instant gratification and convenience makes quick commerce an enduring trend in India's digital economy.

The industry's continued investment in technology and infrastructure is expected to further enhance delivery speed and reliability, solidifying quick commerce as a permanent fixture in the market landscape.